Now a strong player in the sustainable and organic home products marketplace, Under the Canopy has achieved tremendous sales success with our e-commerce site, seen dramatic growth in revenue, and established an exclusive partnership with Bed Bath and Beyond.
This was Earthbound strategy at its best. We wanted to study the marketplace to determine key categories for consumers and the best brand positioning.
Dedicated teams were needed, such as a product team to work directly with Kevlar engineers to develop consumer-friendly applications of the product, and a sales team to pitch the program. Our efforts in co-branded licensing achieved immediate scale. In our first year, we launched a co-branded program with Reebok for footwear and apparel in its industry-leading Crossfit program. We also launched with Adidas in football cleats and lifestyle footwear.
What followed was a partnership with Samsonite for co-branded luggage, bags, and backpacks—as well as numerous other programs that have launched or will launch soon. All rights reserved. After presenting to selected retailers, Earthbound made an exclusive deal with Target. Often credited for igniting the trend of high-end designer programs at mass that followed, the Isaac Mizrahi for Target program continued its growth to include sunglasses, watches, costume jewelry, swimwear, small leather goods, home products, pet products, stationery, and yes, even wedding gowns.
If a parent or child care provider has questions or concerns about the results of an inspection, they can contact the licensing staff or the regional office that oversees the program. There are many types of child care programs in New York State.
Quality programs provide care in a warm, safe and friendly setting. Quality programs provide activities that help children learn and develop.
No one type of program is necessarily better than another. You are the best judge of which program will meet your needs and your child's needs. More information on the types of child care programs available can be found in our parent's guide to child care options. The Office of Children and Family Services is committed to providing assistance with child care costs to eligible families through the Child Care Subsidy Program.
In most cases, families receiving a child care subsidy can choose any legal child care provider. For further information see the Child Care Subsidy Information pages. We believe that all early childhood educators are committed to the young children they work with and are always intrinsically motivated to improve their practice.
CAA represents many of the most influential creators, performers, athletes, and brands around the world. From Academy Award-winning directors to franchise players to new media startups, clients rely on CAA to represent their interests, provide expert guidance, and create new opportunities.
Our employees come from a variety of backgrounds, but all share an entrepreneurial mindset and the belief that a respectful, collegial work environment is a prerequisite for success. CAA is a service-driven organization. We serve our clients in teams, ensuring that they benefit from the expertise and connections we offer across the entire company.
We also believe that this collaborative and inclusive approach makes CAA a better place to work. CAA maintains a long-standing commitment to growing its employees' careers. Assistants, mailroom clerks, and receptionists, along with additional colleagues across the company, play a critical role in enabling our business to deliver the best results for our clients. Once a thriving brand in apparel and home textiles, its change in ownership resulted in a positioning and aesthetic that became unfocused and unsaleable.
More and more people were seeking organic home products, but were underserved by either high prices or outdated designs.
We looked to fill that space with a brand refresh that leveraged the growing power of the organic story. Online and social media helped us connect with customers and build momentum—and ultimately place the brand at brick and mortar retail. Our relaunch included a new logo, product redesign, and positioning strategy. Moreover, we established a consumer-facing marketing plan anchored by a new e-commerce site.
In addition to completing all deliverables and successfully relaunching the brand in just 12 months, we introduced a comprehensive line of affordable, high-quality organic bedding, bath, and personal care products that are as sustainable as they are stylish.
Now a strong player in the sustainable and organic home products marketplace, Under the Canopy has achieved tremendous sales success with our e-commerce site, seen dramatic growth in revenue, and established an exclusive partnership with Bed Bath and Beyond.
This was Earthbound strategy at its best. We wanted to study the marketplace to determine key categories for consumers and the best brand positioning. Dedicated teams were needed, such as a product team to work directly with Kevlar engineers to develop consumer-friendly applications of the product, and a sales team to pitch the program.
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